Media >The Plain Dealer
Your Rental Spaces
8/26/07
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By Rudy Dicks
Preparing a house for sale is a combination of spring cleaning and getting ready for a party-except, rather than having your neighbors as guests, you face the kind of pressure you'd have if the president or the queen of England were coming to visit. And instead of aiming to please that finicky relative who straightens every framed photo on the walls, you have to be ready to pass inspection from strangers who will rival the TV character "Monk" and a marine sergeant for their obsession with cleanliness and order.
Homeowners who have visited apartment complexes understand what creates a good impression. The same criteria that will win them over as a prospective renter are the ones that will help them maximize the value of their house when it's up for sale.
The process of making a good impression starts before the potential buyer even turns in the driveway. Little details like a well-kept fence and legible numbers on the mailbox send signals to a visitor about what awaits him or her. "When people come to the house and see the exterior has been taken care of, they automatically think that the interior will be as pristine as the exterior," says Pamela Bayer, an interior designer and the creator of Hudson-based Pamela Bayer Interiors. "I think that is the first reaction I have found with resale situations."
Most of the ideas for refreshing a house - from applying new caulk in the bathroom to changing knobs on the stove - run from inexpensive to moderate. The most important investment comes in painstaking attention to detail and energetic scrubbing and dusting. "These things all cost pennies to do," Ms. Bayer says. "It's a little bit time-consuming, but it will be worth it in the long run if you're getting your market value or more."
Making fancy, costly additions can be both a waste of time and money. Just as scented candles won't mask unsavory odors, no thousand-dollar chandelier is going to distract prospective buyers from a messy living room. And with so many different tastes, it's impossible to predict what will charm a possible buyer.
"I don't want you to put a granite countertop in if your formica is in perfect condition," Ms. Bayer says. "If something is chipped and worn and it looks horrible, you can even replace it with the same surface, because formica is pennies compared to granite and marble and Corian. If it's an older house with an older kitchen, do not spend the money taking anything out, simply because these people are ultimately going to renovate the kitchen. That's just how it is. I don't want anybody to spend more money on items that they don't have to.
For those who don't have the time to clean, there are commercial cleaning services that will do heavy-duty work in your house. The point is, "It should sparkle," Ms. Bayer says. "Why would you put all that money into a house to try to make it brand-new? The reality is, if it looks well-maintained, people will bid for it."
And if they don't, says Ms. Bayer, "don't take it personally. People get very offended. [Prospective buyers] don't like something in their house. You might have loved it and this might have been perfect for you, but it might not be for the other person. It doesn't matter."
But listen to feedback from the real estate agent. "If three or four people are saying, 'Wow, that carpet looks disgusting. I don't even want to walk in there,' it's time to replace it. You don't have to go high end, but clean is really the way to go."
Your home won't be all things to all people, but you only have to find that one buyer. "There's always somebody for every home," Ms. Bayer says. "Neat, clean, uncluttered. Make the rooms look generous. Show the woodwork, show the sunshine. That's what is going to sell it, because people want to see a home."
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